SERVICES PROVIDED

• Research projects both large and small;
• Marketing management, providing a comprehensive marketing and research advisory service including design, implementation, project control and management, and selection of information sources;
• Identification of information requirements and application of consumer behaviour theory to marketing problems, and preparation of marketing plans;
• Co-ordination and management of multi-disciplinary marketing and research teams;
• Marketing research management, including quality research design, project management, report preparation from problem definition to final presentation;
• Strategic and corporate planning research;
• Assessment of research needs and marketing information audits;
• Marketing research training from short courses on specific subjects to full academic courses, including preparation and presentation;
• Research design and proposals for access to Government research funding;
• Independent evaluation of research design and research reports.