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SERVICES PROVIDED

  • Research projects both large and small;
  • Marketing management, providing a comprehensive marketing and research advisory service including design, implementation, project control and management, and selection of information sources;
  • Identification of information requirements and application of consumer behaviour theory to marketing problems, and preparation of marketing plans;
  • Co-ordination and management of multi-disciplinary marketing and research teams;
  • Marketing research management, including quality research design, project management, report preparation from problem definition to final presentation;
  • Strategic and corporate planning research;
  • Assessment of research needs and marketing information audits;
  • Marketing research training from short courses on specific subjects to full academic courses, including preparation and presentation;
  • Research design and proposals for access to Government research funding;
  • Independent evaluation of research design and research reports.