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SERVICES
PROVIDED
Research projects both large and small;
Marketing management, providing a comprehensive marketing
and research advisory service including design,
implementation, project control and management, and selection
of information sources;
Identification of information requirements and application
of consumer behaviour theory to marketing problems, and
preparation of marketing plans;
Co-ordination and management of multi-disciplinary marketing
and research teams;
Marketing research management, including quality research
design, project management, report preparation from problem
definition to final presentation;
Strategic and corporate planning research;
Assessment of research needs and marketing information
audits;
Marketing research training from short courses on specific
subjects to full academic courses, including preparation and
presentation;
Research design and proposals for access to Government
research funding;
Independent evaluation of research design and research
reports.
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