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RESEARCH EXPERTISE

Lynx is experienced in qualitative and quantitative techniques for an integrated approach to research design recommendations.

 


Services include group moderation, quantitative analysis, attitude and usage studies, advertising evaluation, marketing performance tracking, product development, communications strategy development, product testing, corporate image, marketing research training, and customer service evaluations.

Lynx has data analysis expertise in all forms of analysis from simple cross-tabulations to multivariate techniques using SPSS, CHAID, AMOS and Excel.

THE COMPANY WE KEEP

These are just some of the companies we have provided market research and marketing support to in recent years - Kodak Australia; BHP (now BHP Billiton); Mount Hotham Skiing Company; Falls Creek Ski Lift Company; Promotional Sampling Pty Ltd; Longfellows Insurance Brokers; Alpine Resort Management Boards at Mount Hotham and Falls Creek; Longfellows Wine Export Pty Ltd; Fernwood Management Pty Ltd; and StreetLife Victoria.